William Hill sponsorship in 2021

william hill logo

William Hill was founded in 1934 and is still going strong today. The company is one of the largest owners of betting shops in the United Kingdom. William Hill managed to stay competitive to this day thanks to the desire to improve its service. A good example of that is the online sportsbook. It provides each customer with a large selection of sports and markets. On top of that, William Hill has plenty of useful side features and valuable promotions.

How to subscribe to William Hill

You can open a new William Hill account quickly and for free. Start by launching the website of the bookmaker. There is a green “Join Now” button in the top right corner of the page. Once you click on it, the registration form is opened. Fill in the requested information. It includes some personal details and you will also have to pick a username and a password.

The whole process takes under a minute. When you finish, William Hill will send you a validation email with a link. Click on the link to verify your account. If you have issues locating the email, check your Spam/Junk folder.

william hill logo

William Hill place £10, get £30

Each new customer of William Hill can receive a welcome package worth £30. You have to join the bookmaker first. Then, make your first deposit and place a bet of at least £10. William Hill will give you 3 free bets and each of them is valued at £10. You can use them on various sports

Of course, the William Hill welcome bonus has certain terms and conditions you need to meet. Here are the most important among them:

  • You can’t use PayPal to deposit, if you want to receive the free bets
  • Your initial bet that counts for the promotion must be placed on odds of at least 1.50
  • You must place £10 or more to qualify for the free bets
  • If you don’t use the free wagers in 30 days, they will expire
  • When you use a token and win, the return won’t include the stake
  • You can’t use Cash In when placing a free bet.

Events sponsored by William Hill

Sponsoring various events is one of the best ways to gain popularity. William Hill has been doing such deals since the middle of the 20th century. There aren’t many bookies with such an experience. Currently, William Hill has plenty of exciting sponsorship deals in different sports. Let’s take a look at the biggest among them:


Since football is the most popular sport offered by William Hill, it’s no surprise to see some of the company’s most important sponsorship deals here. For a start, the bookmaker is the proud sponsor of the Scottish Cup and Scotland national team.

william hill sponsor Scottish cup

William Hill also has a partnership with the English Premier League giant Chelsea. It all started in 2016 and the company intends to keep sponsoring the football club.

Horse and greyhound races

Horse racing has been one of the main priorities of William Hull since 1957. The bookie has backed financially tons of important events in the United Kingdom and a couple of other countries since then. Currently, William Hill is the official sponsor of the legendary Ascot Racecourse, as well as the Ayr Gold Cup Festival in Scotland, and the Great St Wilfrid.

The situation is similar when it comes to greyhound racing. William Hill owns the Newcastle Greyhound Stadium and the Sunderland Greyhound Stadium. The bookie is behind the Festival of Greyhound Racing the All England Cup Festival held at those two venues.

Other sponsorships

The United Kingdom is the top William Hill market and the sportsbook is trying to keep its strong position with a number of deals. A good example is the sponsorship of the William Hill World Darts Championship, one of the biggest competition in the sport. The operator also backs the fights of the British boxing champion Anthony Joshua.

william hill anthony joshua

Famous people who represent William Hill

One of the most popular brand ambassadors of William Hill is exactly Anthony Joshua. The boxer is a true star in the United Kingdom and his popularity is global after he dethroned long-time champ Wladimir Klitschko.

Other famous people who represent William Hill or did so at some point include members of Scotland’s national football side, cricketers like Freddie Flinthoff, darts champions such as Michael van Gerwen and Raymond Barneveld, and plenty of others. The company is determined to expand the list in order to attract new customers in the near future.

Top 3 William Hill Alternatives

If you prefer not joining William Hill for some reason, here are 3 great other options:

bet365 logo smallBet365

Bet365 is the biggest bookmaker on the market and home of more than 20,000,000 players. The sportsbook offers one of the strongest betting coupons. The sheer number of sports and markets is almost impossible to match by anyone else. On top of that, Bet365 often provides the best odds in the whole industry. If you add the impeccable quality of the live console, the sleek mobile version, and the countless promotions, it’s hard to find any downside of the Bet365 service.

paddy power logoPaddy Power

The famous Irish bookmaker has a lot of similarities to William Hill. It all started with brick-and-mortar betting shops, but the company founds its place online too. Paddy Power has a decent number of sports and promotions. Where the bookie really shines are the unusual special deals and betting markets. The creativity levels of the Paddy Power marketing team are simply unbelievable at times.


Ladbrokes is another top-notch British bookmaker that you probably heard of. The company has a complete portfolio of online gambling products and the sports betting platform is the most popular among. That’s no surprise since Ladbrokes offers a lot of events, high odds, and some cool features. If you decide to give a try, there’s a large welcome bonus and plenty of other ongoing promotions that will help you earn extra cash.

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